Launched BisB’s summer campaign offering customers the chance to win a dream trip for two to the Maldives or Seychelles with every BD 50 Visa Credit Card purchase. The campaign combined travel rewards with practical cashback incentives, giving 50 winners the opportunity to earn up to BD 100 back. A bonus multiplier was introduced for foreign currency spend to drive international usage. The campaign aligned luxury travel with everyday spending, boosting card engagement across segments.